Sarah Crossland: Engagement Manager
Sarah is our Engagement Manager, leading our church tourism strategy, training and events to ensure that churches are promoted and seen as key heritage and visitor attractions and supporting the Trust’s digital, social media and in person engagement plan.
This includes providing specialist visitor and tourism knowledge to the work of the Trust, developing and managing the strategy for explorechurches.org and specialist content, marketing and social media. Also overseeing tourism projects, including regional and national activities funded by Visit England and Visit Wales.
Sarah also leads on our co-ordinated training and events for churches and volunteers, both face to face and digital. Sarah also offers advice and guidance to churches, dioceses and denominations. She is available to consult on tourism, projects and training and give talks at conferences and workshops.
Previously, Sarah managed regional church tourism projects in Yorkshire and helped develop and advise others around the country. She was the first paid church tourism officer in the UK, starting work in early 1998. She joined the Trust in 2012.
Sarah has a degree in Social Anthropology and has worked with several First Nations Canadian and Native American tribal bands on cultural interpretation and museum development. She is a Trustee of the Churches Visitor and Tourism Association, Heritage Advisor to the Diocese of Sheffield DAC and a keen volunteer gardener at York Cemetery.