Sarah Crossland: Church Tourism Manager
Sarah is our Church Tourism Manager, leading our church tourism strategy to develop projects and support churches and the sector.
This includes developing and managing the strategy for ExploreChurches.org and associated content, marketing and social media. Also overseeing projects, including HLF funded projects in Lincolnshire, Discover England funded by Visit England and Experiencing Sacred Wales funded by Visit Wales.
Sarah also offers advice and guidance to churches, dioceses and denominations wanting to be more open and welcoming, organise events and train volunteers. She is available to give talks at training days and workshops, or offer advice on an individual or group basis.
Previously, Sarah managed regional church tourism projects in Yorkshire and helped develop and advise others around the country. She was the first paid church tourism officer in the UK, starting work in early 1998. Her projects included working with places of all faiths)to develop their tourism, education and heritage potential; working with hundreds of local volunteers and friends groups on interpretation, large scale events, heritage trails, talks and courses, tours, volunteer training and publicity and tourism promotion.
Sarah has a degree in Social Anthropology and has worked with several First Nations Canadian and Native American tribal bands on cultural interpretation and museum development. She is a Trustee of the Churches Visitor and Tourism Association and Heritage Advisor to the Diocese of Sheffield DAC.